Post-production techniques and processes (U3: P5)
Learning Objective: Be able to carry out post-production techniques and process for an original media product to a client brief
This is my review of suitability
The front cover is typical of the genre as the focus of the image is a man holding a saxophone. This establishes the genre and a subject within the magazine.
The image is relevant as the subject is a north London based artist as specified in the coverline. This meets the requirements of the client brief. The image appeals to the primary target audience of 16-20 year old predominantly white males as the artist falls in to the same demographic.
A potential weakness of the image is the cymbal might detract from the impact of the image, by taking out the cymbal the mood created by the artist in front of a sea of purple and turquoise would be more powerful.
The background is a blend between a deep purple that represents the night when jazz is most alive and a turquoise green that is complimentary to the purple. This combination is a theme that will be explored throughout the magazine that the audience will associate with the magazine as a brand. The colour coordination creates a dreamy mood that compliments the images used in the magazine. This would appeal to the target audience of young hipsters through the vibrant colours.
The front cover explores a range of 5 fonts and 3 different colours for the writing including plain white, ruby/red and gold. This creates an atmospheric scene as there are a lot of themes being used. This represents a vibrancy in north London jazz. The title uses a typical theme for urban jazz as the lights are usually associated with jazz venues and Urban night life as street lights often use a similar font and style. The gold is a recurring theme in jazz and immediately catches the eye of jazz fans. This will appeal to the target audience as the range of themes and colours will immediately attract the attention of young, excitable jazz fans. Other than the "Diskoteque" font used for the title none of the other fonts bare any relevance in jazz and therefore might not suit the aesthetic of the magazine.
The image is relevant as the subject is a north London based artist as specified in the coverline. This meets the requirements of the client brief. The image appeals to the primary target audience of 16-20 year old predominantly white males as the artist falls in to the same demographic.
A potential weakness of the image is the cymbal might detract from the impact of the image, by taking out the cymbal the mood created by the artist in front of a sea of purple and turquoise would be more powerful.
The background is a blend between a deep purple that represents the night when jazz is most alive and a turquoise green that is complimentary to the purple. This combination is a theme that will be explored throughout the magazine that the audience will associate with the magazine as a brand. The colour coordination creates a dreamy mood that compliments the images used in the magazine. This would appeal to the target audience of young hipsters through the vibrant colours.
The front cover explores a range of 5 fonts and 3 different colours for the writing including plain white, ruby/red and gold. This creates an atmospheric scene as there are a lot of themes being used. This represents a vibrancy in north London jazz. The title uses a typical theme for urban jazz as the lights are usually associated with jazz venues and Urban night life as street lights often use a similar font and style. The gold is a recurring theme in jazz and immediately catches the eye of jazz fans. This will appeal to the target audience as the range of themes and colours will immediately attract the attention of young, excitable jazz fans. Other than the "Diskoteque" font used for the title none of the other fonts bare any relevance in jazz and therefore might not suit the aesthetic of the magazine.
The genre is represented by the artist holding a saxophone in the image, and as specified in the article the artist is a north London based young artist therefore appeals to the target audience. The artist standing in the snow is a concept that doesn't comply to social expectations and therefore reaches the young hipster following.
One weakness regarding the double page spread is that the colours within the main background image aren't entirely vibrant, therefore the writing gets a little lost. Additionally, the fonts are quite similar therefore there's not a huge differentiation and they don't entirely compliment each other.
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