Plan and Develop pre-productioin materials (U: P3, M2)

Learning Outcome 2 (U3): Be able to plan and develop pre-production materials for an original media product to a client brief (P3, M2)

MOODBOARD

The moodboard contains images of jazz venues such as the green note that will be featured in the magazine. The moodboard also contains a night view of London, where the magazine is based. As well as a series of jazz artists and a colour scheme to represent the mood of the magazine.

SKETCHED LAYOUTS
I decided to have an image of an artist playing the saxophone because the saxophone is an icon for jazz. I decided to have spotlights focusing on him because it compliments the image and catches the attention of potential readers. I decided to have some pugs in the space, advertising the articles in the magazine to draw readers in. The title covers the width of the page and is located at the top of the page in "diskoteque" font. This causes the magazine and the brand to stand out to the public.
                                     

LAYOUT EXPLAINED

The title of the article would be in the headline font in bold capitals, the introduction would be in the arial font in capitals above the main body of the article. This would stand out and establish the purpose of the article. 
The main body of the article would be in a row of text boxes across the bottom. The text would be in arial font with a smaller font size to the introduction. 
I've decided to lay it out like this because readers would notice the introduction and headline before the main body which would draw readers in before the article goes into more depth. 
In the image I decided to have the artist on an elevated stage with some of the audience watching from below. The shot would be taken from the perspective of the audience. This causes the readers to feel as though they're watching from the audience. 
The shot being taken at an angle beneath the artist highlights his significance in the image. The image fills both pages and the text is arranged around the artist and covers the empty spaces so they don't distract from each other. The pull quote emphasises the importance of the jazz festival that the article promotes. The pull quote is located just under the artist in the arial font in capitals. The font size is bigger than the font size of the main body below it. 

The front cover and double page spread for the magazine would have the structure of the drafts. The final product would be developed on photoshop.

COLOUR PALETTE

I chose the gold because it's a vibrant colour. When people see gold they subconsciously associate it with luxury and warmth; this will influence my potential audience to buy the magazine. Furthermore, gold is a recurring theme in jazz. Brass instruments and saxophones are traditionally gold and spotlights in jazz bars are usually gold. Gold is appropriate for the magazine due to its connotations with jazz, this would appeal to jazz fans.

I chose the deep purple because it's representative of the night time, when most jazz events would take place. Purple is a bold colour that would advertise the magazine as it catches jazz fans attention.

I chose the turquoise green as its bright and complimentary to the purple. Therefore the contrast between the turquoise green and the purple would create a calm and dreamy mood.

FONT

The title will be in diskoteque font, the letters will be in gold against a black background. This style is associated with jazz and will catch the attention of jazz fans in north London.


For bylines I would use the font "headline" because it's clear and bold, and grabs the readers' attention. It also suits the magazine because it is a recurring, traditional font in magazines.

AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz
0123456789

For the articles I would use the font "arial'' because its simple and doesn't distract from the subject. The characters are clear and easy to read. Furthermore, the arial font is neatly structured, thus serving the purpose of being aesthetically pleasing.

LOCATION RECCES

DALSTON
CAFE OTO
Cafe oto is on a quiet side street. With a wide pavement outside. There are some benches and tables outside the venue. Inside is one large, open space with lots of potential for various shots. There are tables and chairs for audience to sit on; these are sometimes cleared away, depending on the performance on certain nights. There are 2 overground stations in the area, the closest being Dalston junction followed by Dalston Kingsland. There is also a nearby car park outside the "Kingsland shopping centre".

address: The Print House, 18-22 Ashwin St, London E8 3DL
phone: 020 7923 1231
contact: Hamish Dunbar
email: hamish@cafeoto.co.uk

View from outside
 
View of interior





VORTEX DALSTON
Vortex Dalston is on a pedestrianised square. There is vehicle access. The square is quite lively with skateboarders, people playing music and hanging out smoking this could interfere with a photoshoot. Inside Vortex is quite narrow therefore there is less room to manoeuvre than in cafe oto. There are 2 overground stations in the area, the closest being Dalston Kingsland followed by Dalston junction.
address: Vortex Jazz Club 11 Gillett Square London, N16 8AZ
phone: 020 7254 4097
address: info@vortexjazz.co.uk
View from outside
View of interior

CAMDEN
JAZZ CAFE
Jazz cafe is located on a busy road. There isn't a lot of room outside. The interior of jazz cafe has a very unorthodox structure therefore would be quite awkward for a photoshoot. It would be difficult to capture the atmosphere in an image. There are two northern line stations in the area, the closest being Camden town followed by Mornington Crescent.
email: becca@thecolumbogroup.com
phone: 020 7485 6834
adress: 5 Parkway,Camden, LondonNW1 7PG
View from outside
View of interior

BLUES KITCHEN
Blues kitchen has a large bar/seating area, stage area is small by comparison. The stage appears to be more of an addition to a regular bar than a focus in a specifically jazz themed bar. Blues kitchen is located in Camden high street on a narrow, busy pavement adjacent to a busy junction. The risk factor is much greater outside blues kitchen than most of the other venues. It would be impractical to have a photoshoot with a lot of pedestrians sharing the narrow pavement. In conclusion Blues Kitchen would be very inconvenient for a photoshoot. There are two northern line stations in the area, the closest being Camden town followed by Mornington Crescent.
Contact: Becca Mcleish 
email: becca@thecolumbogroup.com 
phone: 020 7387 5277 
address: 111-113 Camden High St Camden London NW1 7JN 

View from outside
View of interior

GREEN NOTE
Green note is smaller, more intimate, but less room to move around, it has a humble design which causes it to be less striking than some of the other venues. The pavement outside green note is narrow therefore there isn't a lot of space for photographers to be creative. There are two northern line stations in the area, the closest being Camden town followed by Mornington Crescent.
email: mail (at) greennote.co.uk
address: 106 Parkway, Camden Town, London NW1 7AN
phone: 020 7485 9899
View from outside
View of interior

I'm choosing Cafe Oto because theres a lot of space inside and it's located on a wide, peaceful street. Also the interior is very eye-catching, therefore it would be the most appropriate for a photoshoot. Furthermore, Cafe Oto is easily accessible by car as well as on the overground.

 TALENT RELEASE FORM

GANTT CHART


 RISK ASSESSMENT


LEGAL AND ETHICAL CONSIDERATIONS (M)

  • To tackle the legal issue of copyright all creators will be credited and only original content will be featured in the magazine. This will ensure that copyright doesn't take place. If I need to use anything that is copyrighted, I will be sure to contact the owner however they might want to be paid or have a credit within the magazine. 
  • We will seek permission from the building owners before photographing in a venue so there will be no trespassing involved. Additionally, gaining permission will ensure that we are able to use the footage for our magazine creation. Without the permission, we would not be able to use our own original content. 
  • To avoid libel anything written about a certain person must be factually correct. To overcome this issue, our editor will read over all the content to ensure that nothing false or damaging is written.
  • No articles will discriminate against race, gender, age, nationality or any other demographic. To overcome this issue, the production pieces will celebrate all creeds and colours. This is important as North London is very cultural, so we want to create an inclusive magazine so that everyone feels that can read it. 
  • To respect peoples privacy individuals that are featured in photos will have given their permission beforehand. To overcome this, the artists will sign a model release form (those under 18 will get permission from a guardian). This also allows us to us the photographs and it will be completely owned by us.

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