Pitch Your Ideas (U21: P4, M3)


Final Presentation



Final Pitch






M3: Understanding Feedback

These are the five pieces of feedback that the client discussed.

  • Good research and rationales shown within the pitch
From this piece of feedback, I understand the importance of research online and having research to support my decisions. The client said more than once how impressed he was with the research I had undertaken.
  • Font choices = Title font was good, but does it fit with the genre of the entire Jazz magazine. Does it link too much to only live Jazz?
From this piece of feedback I understand that I need to look at an array of fonts and maybe produce a digital copy to decide if the fonts I want to choose compliment each other. I will look at different fonts and decide this further.
  • Colour choices = Why did I pick those colours, are they vibrant enough?
I understand from this that colour palettes are very important and I will along with the fonts, create a digital copy to decide if the colour palette works well. I am confident in the colours that I have chosen, but need to see if they work well with each other and suit the genre.
  • Online marketing = Is the digital focus on marketing your USP? How is this going to work in a digital space?
It is my USP and I understand that I need to make my USP clear to my readers. Is it important to make a USP clear so that consumers feel thy are getting value for money, especially as the magazine will be fortnightly and cost £4.
  • Physical digital version would have been good to see
In future, when presenting to a client I understand that I need to produce physical prototypes so they are able to see the design clearly.







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